MYERS-BRIGGS, DISC, AND OTHER BEHAVIORAL AND personality-based assessments have given us insights into the unique characteristics of ourselves and our coworkers. When applied, they can provide tremendous help as we try to shape organizational cultures that are effective and respectful. Yet, even where there is awareness and respect for personality differences, frictions remain that seem to be impervious to these tools. Indeed, some conflicts seem to be inherent in human interaction. Mimetic (meaning imitation) theory is a unified theory of social sciences relevant in fields as diverse as anthropology, geo-politics, psychology, and economics. It sheds light on why even educated, socially-sensitive people can act in predictable and harmful patterns.